{"title":"Best Sellers","description":"\u003cp\u003eOur most loved styles — the dresses our customers can't stop wearing. Shop ELANE's best sellers.\u003c\/p\u003e","products":[{"product_id":"the-mermaid-velvet-sequin-evening-gown","title":"The Mermaid — Velvet \u0026 Sequin Evening Gown","description":"\u003cp\u003eSome dresses get you noticed. This one makes you unforgettable.\u003c\/p\u003e\u003cp\u003eThe Mermaid is a floor-length gown combining rich velvet with full sequin detail and a dramatic small train. The silhouette is designed to celebrate your figure — fitted through the body, flaring at the hem with effortless elegance.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOne-shoulder silhouette with off-shoulder sleeve detail\u003c\/li\u003e\n\u003cli\u003eLuxurious velvet and sequin combination\u003c\/li\u003e\n\u003cli\u003eSmall train for dramatic floor-length impact\u003c\/li\u003e\n\u003cli\u003eAvailable in Black · Green · White\u003c\/li\u003e\n\u003cli\u003eSizes S · M · L · XL\u003c\/li\u003e\n\u003cli\u003eOccasion: Galas · Black tie · Weddings · Anniversaries · NYE\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThis is the dress people photograph. The one they ask about. The one you remember wearing.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch3\u003eSize Guide\u003c\/h3\u003e\u003ctable style=\"width:100%;border-collapse:collapse;font-size:14px;\"\u003e\n\u003cthead\u003e\u003ctr style=\"background:#f5f5f5;\"\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eUK\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eBust\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eWaist\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eHips\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e8–10\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e34–36\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e26–28\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e36–38\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f9f9f9;\"\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e10–12\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e36–38\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e28–30\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e38–40\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e12–14\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e38–40\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e30–32\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e40–42\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f9f9f9;\"\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e14–16\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e40–42\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e32–34\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e42–44\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp style=\"font-size:13px;color:#666;margin-top:8px;\"\u003eDesigned for a close fit. If you're between sizes, size up. Questions? Email \u003ca href=\"mailto:hello@elanecollection.com\"\u003ehello@elanecollection.com\u003c\/a\u003e\u003c\/p\u003e","brand":"ELANE","offers":[{"title":"S \/ Black","offer_id":54008771608909,"sku":"ELANE-MER-VEL-S","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ Green","offer_id":54035459834189,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true},{"title":"S \/ White","offer_id":54035459866957,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Black","offer_id":54008771641677,"sku":"ELANE-MER-VEL-M","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ Green","offer_id":54035459899725,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true},{"title":"M \/ White","offer_id":54035459932493,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Black","offer_id":54008771674445,"sku":"ELANE-MER-VEL-L","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ Green","offer_id":54035459965261,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true},{"title":"L \/ White","offer_id":54035459998029,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Black","offer_id":54008771707213,"sku":"ELANE-MER-VEL-XL","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Green","offer_id":54035460030797,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ White","offer_id":54035460063565,"sku":null,"price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/4937\/8125\/files\/csaotutxjgoajloi5faq_0.png?v=1780613105"},{"product_id":"the-butterfly-rhinestone-short-sleeve-luxury-dress","title":"The Butterfly — Rhinestone Short Sleeve Luxury Dress","description":"\u003cp\u003eSome dresses blend in. This one stops the room.\u003c\/p\u003e\u003cp\u003eThe Butterfly features an intricate hollowed-out rhinestone butterfly detail that catches every light from every angle. Cut from a premium cotton blend with a fitted silhouette, this is the dress you wear when you want people to ask where you got it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSignature hollowed-out rhinestone butterfly detail\u003c\/li\u003e\n\u003cli\u003ePremium cotton blend — comfortable all night\u003c\/li\u003e\n\u003cli\u003eFitted short-sleeve silhouette\u003c\/li\u003e\n\u003cli\u003eClassic black\u003c\/li\u003e\n\u003cli\u003eSizes XS · S · M · L\u003c\/li\u003e\n\u003cli\u003eOccasion: Parties · Cocktail events · Nights out · VIP events\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eWhen you want to be the most memorable woman in the room.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch3\u003eSize Guide\u003c\/h3\u003e\u003ctable style=\"width:100%;border-collapse:collapse;font-size:14px;\"\u003e\n\u003cthead\u003e\u003ctr style=\"background:#f5f5f5;\"\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eUK\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eBust\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eWaist\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eHips\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eXS\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e6\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e32–33\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e24–25\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e34–35\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f9f9f9;\"\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e8–10\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e34–35\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e26–27\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e36–37\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e10–12\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e36–37\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e28–29\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e38–39\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f9f9f9;\"\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e12–14\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e38–40\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e30–32\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e40–42\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp style=\"font-size:13px;color:#666;margin-top:8px;\"\u003eDesigned for a fitted cut. If you prefer a looser fit, size up. Questions? Email \u003ca href=\"mailto:hello@elanecollection.com\"\u003ehello@elanecollection.com\u003c\/a\u003e\u003c\/p\u003e","brand":"ELANE","offers":[{"title":"XS","offer_id":54008818893133,"sku":"ELANE-BUT-XS","price":179.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":54008818925901,"sku":"ELANE-BUT-S","price":179.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":54008818958669,"sku":"ELANE-BUT-M","price":179.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":54008818991437,"sku":"ELANE-BUT-L","price":179.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/4937\/8125\/files\/enhanced_bare_skin_visible_through_the_cutout_panel_not_mesh_change_the_attached_image-__5nrlucj7fhhxtzbs9k5x.png?v=1780666218"},{"product_id":"the-beaded-lace-v-neck-luxury-formal-gown","title":"The Beaded Lace — V-Neck Luxury Formal Gown","description":"\u003cp\u003eLace, beadwork, and a silhouette that turns heads — this is what couture looks like at a fraction of the price.\u003c\/p\u003e\u003cp\u003eThe Beaded Lace is a strapless formal gown featuring intricate crystal embellishment across the bodice, a sheer centre panel and a dramatic high slit. Available in classic black and striking blue, this dress carries a weight and presence that signals genuine quality the moment you put it on.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHeavy crystal embellishment across the bodice\u003c\/li\u003e\n\u003cli\u003eSheer centre panel with diamond chain trim\u003c\/li\u003e\n\u003cli\u003eDramatic high slit\u003c\/li\u003e\n\u003cli\u003eAvailable in Black and Blue\u003c\/li\u003e\n\u003cli\u003eSizes XS · S · M · L\u003c\/li\u003e\n\u003cli\u003eOccasion: Black tie · Galas · Weddings · Formal dinners · Corporate events\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe dress that makes people think you spent far more than you did.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch3\u003eSize Guide\u003c\/h3\u003e\u003ctable style=\"width:100%;border-collapse:collapse;font-size:14px;\"\u003e\n\u003cthead\u003e\u003ctr style=\"background:#f5f5f5;\"\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eUK\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eBust\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eWaist\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;text-align:left;\"\u003eHips\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eXS\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e6\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e32–33\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e24–25\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e34–35\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f9f9f9;\"\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eS\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e8–10\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e34–36\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e26–28\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e36–38\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eM\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e10–12\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e36–38\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e28–30\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e38–40\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f9f9f9;\"\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eL\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e12–14\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e38–40\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e30–32\"\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e40–42\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003cp style=\"font-size:13px;color:#666;margin-top:8px;\"\u003eRuns true to size. If you're between sizes, size up. Questions? 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